When A Social Media Dies

Hello!

Vine logo
(http://bit.ly/2lEjDgd)

We have explored some of the original social media, such as SixDegrees, AIM and Facebook. However, while they seem like timeless social media, they are not necessarily going to be there until the end of time. Many social media have already shut down due to inactivity and declining usage rates. As more and more social media appear, the race to have the next hot and innovative idea heats up. An example of a social media gone wrong is Vine.


Vine's Time to Go
Vine was a modern social media that let you create videos that were 6 seconds or less and share them with friends. While it was initially a hot idea, its idea was stolen by Instagram and Snapchat. As a result, Vine stars fled to these websites, along with Youtube. Managerial issues also occurred, all of which led to Vine's demise.

Now that Vine is dead, the question is what next? Many people are predicting Twitter is the next social media that will go, due to a lack of new features. Thinking about this myself, I have also noticed that a lot of other social media are constantly adding new features, some of which are unnecessary, but Twitter is trailing in that area. Is Twitter the one to go next? Time will tell.

Stay connected~
Matthew.

Information from theverge.com and forbes.com

Modern Social Media - Snapchat

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Snapchat Logo
(http://bit.ly/2kJcRXm)

Previously, we discussed Facebook: its history, global reach and cultural impact. While Facebook is still modern and up to date, it isn't a relatively new social media. What we're looking at today is one of the newest social media that has taken the world by storm - Snapchat.

What is it?
In my own words, Snapchat is a social media based around the concept of disappearing messages, with a focus on pictures and videos as opposed to chat. Users can send 'snaps' (photos and videos) to each other, or use chat which includes voice messages.

History
Snapchat first launched in 2011 under the name 'Picaboo". Its concept was the exact same with the initial photo and video snaps. It changed its name to Snapchat in 2012 to avoid copyright issues. Snapchat rolled out its Stories feature in 2013 which allowed people to share series of photos and videos to all of their friends. It launched its Chat feature in 2014.

Differences
Now, compared to Facebook there are quite a few differences, showing just how unique each social media can be. For one thing, Snapchat's main demographic is millennials, whether as Facebook's age range is much more varied. Snapchat also is message based as opposed to Facebook's posting system. Snapchat also has a unique point in its disappearing messages.

Stay connected
~Matthew.


Information from mashable.com, fortune.com and snapchat.com

Case Study : Facebook

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Facebook's global usage
(http://bit.ly/2kwdbL4)

Now there is only one social media that rules over all of the rest, the undisputed king. That social media is Facebook. It seems like Facebook has been around as long as I can remember but in fact, it's only been around for under 15 years. So let's delve into all things Facebook.

History

Facebook first came to be in 2004, launched as a social networking site for Harvard University. In under a day, over 1000 students had signed up. The service was gradually rolled out to other Ivy League Universities and then all US universities, before being accessible to anyone by 2006. By late 2016, Facebook had over 1.7 billion active users; over a fifth of the world's total
 population!

Facebook Around The World
As we all know, Facebook is widely used around the world. While it was initially available in the US, it has taken the world by storm. There are over 190,000 users in the USA alone. However, not all countries are all for Facebook. Several countries have temporarily banned Facebook and currently North Korea, Iran and Vietnam have it blocked.




Cultural Impact
Facebook has changed the way we live our lives. It has revolutionised how we communicate, how we share our lives and how we consume information. It has had a great impact on politics, with more politicians turning to social media to build their platform with younger voters. This move was first used by Barack Obama, sealing him 70% of the under 25 vote. While Facebook has changed so much for us positively, it has also changed the way that people get bullied.


(video by Facebook on Facebook) >





Stay connected
~Matthew.

Information from facebook.com, socialbakers.com and digitaldoughnut.com