Modern Social Media - Snapchat

Hello!

Snapchat Logo
(http://bit.ly/2kJcRXm)

Previously, we discussed Facebook: its history, global reach and cultural impact. While Facebook is still modern and up to date, it isn't a relatively new social media. What we're looking at today is one of the newest social media that has taken the world by storm - Snapchat.

What is it?
In my own words, Snapchat is a social media based around the concept of disappearing messages, with a focus on pictures and videos as opposed to chat. Users can send 'snaps' (photos and videos) to each other, or use chat which includes voice messages.

History
Snapchat first launched in 2011 under the name 'Picaboo". Its concept was the exact same with the initial photo and video snaps. It changed its name to Snapchat in 2012 to avoid copyright issues. Snapchat rolled out its Stories feature in 2013 which allowed people to share series of photos and videos to all of their friends. It launched its Chat feature in 2014.

Differences
Now, compared to Facebook there are quite a few differences, showing just how unique each social media can be. For one thing, Snapchat's main demographic is millennials, whether as Facebook's age range is much more varied. Snapchat also is message based as opposed to Facebook's posting system. Snapchat also has a unique point in its disappearing messages.

Stay connected
~Matthew.


Information from mashable.com, fortune.com and snapchat.com